TV Sports Producer and Presenter | Event Host
Sport Industry NextGen Leader 2020
UEFA AAA Secretary General
Sid is a London-based TV Sports Presenter and he also serves as Chief Executive of Decyfr Sport. An experienced multi-platform sport journalist and producer, he’s worked for BT Sport, CNN International, IMG, and the BBC - having also fronted Premier League coverage for the Star TV Network and Test Match Cricket for ESPN.
He’s also a regular host and moderator for leading sports publications and conferences – including SportsPro, Sports Video Group (SVG), Broadcast Sport, iSportconnect, and KPMG, among others – specialising in sport broadcasting and OTT trends.
He was named one of the Sport Industry Group’s ‘30 under 30’ NextGen Leaders in the UK for the year 2020. He was also selected as one of the ‘Top 15 Broadcast Sports Reporters under 30’ by the International Sports Press Association (AIPS). He was elected onto the UEFA AAA Board in 2020, before becoming AAA Secretary General the following year – representing 2000+ UEFA Alumni worldwide.
He studied Broadcast Journalism and Foreign Correspondence at Harvard University, before graduating with an MSc in Sport Business and Innovation from Loughborough University. He also holds a UK NCTJ Diploma in Journalism, and a Certificate in Football Management (CFM) issued by UEFA Academy and the University of Lausanne.